It’s a fact! Employees retain around 90% of the message when they watch an animated corporate video, compared to only 10% when reading it on paper. Yet, many organizations still opt to burden their workforce with lengthy reports, dull training presentations, and uninspiring worksheets.
In the past, safety planning wasn’t a priority for many industries. Incidents were often handled as they occurred, rather than proactively managed. But that’s no longer the case.
Today, workplace health and safety departments are evolving significantly. Safety planning has become an essential activity for corporations, aiming to protect employees and ensure a secure environment. Corporations that invest in effective safety plans are striving to stay ahead of technological advancements, improving incident management and response rates. There’s no doubt that consumer technology drives innovation in the business world.
With the help of advanced communication devices, organizations now have a tremendous opportunity to optimize their corporate safety planning. Technology has paved the way to modernize operations! Almost every client-facing role in the corporate world demands smooth mobile applications and interactive web interfaces, replacing traditional paper-based processes. And now, finally, many companies are recognizing the power of digital tools for internal communication.
Creating an Animated Corporate Video
One of the easiest ways to boost employee engagement is to replace tedious printed documents with dynamic content that aids in retention. Animated explainer videos are an excellent starting point!
An animated corporate video can help you:
- Onboard and train new employees effectively
- Introduce new policies and procedures in an easily digestible format
- Help staff get up to speed on new products and customer-facing services
- Engage, motivate, and inspire teams by sharing what makes the company special
Here are some ways animated videos can engage employees at the workplace:
a. Simple 'Explainer' Videos
An explainer video is a great tool for training teams on how to deliver services to clients and clarifying complex terms that might be difficult to explain on paper. Watch this short explainer video to see how effectively concepts can be communicated!
b. Humorous, Fun-Based Videos
Just because it’s corporate doesn’t mean everything has to be serious. Often, the best way to get your message across is by adding humor to the mix. It makes the content more relatable and enjoyable for your teams. Watch this funny incident video and see how humor connects with the message!
c. Conceptual Videos
In today’s fast-paced world, it’s challenging to capture and maintain the attention of employees for an extended period. However, animation helps address the learning patterns of employees. Whether explaining organizational growth, market trends, or future goals, conceptual videos can spark interest and engagement. These videos help clarify abstract ideas that might otherwise be difficult to grasp. They’re designed to make complex or theoretical concepts easier to understand.
Take a look at this video that explains confined space training to workers – it's a great example of conceptual animation at work.
If you're serious about keeping your employees engaged in safety training, a well-crafted corporate video can make a huge difference. With the growing preference for visual learning, people are less inclined to read long reports or pages of A4 paper. Animated corporate videos offer a modern and effective way to convey important information.
It's time to modernize your internal communication methods and leverage the power of animation! To see how animation can transform your safety training, check out Core EHS Safety Animation.
By embracing animation, you’ll not only enhance learning but also improve safety outcomes across your organization.