The automotive industry invests billions of dollars annually to address work-related injuries and illnesses. While some risks in automotive workshops are easily identifiable, such as vehicles falling from hoists or jacks, moving vehicles, or tyres exploding during inflation, other hazards are less obvious. These include long-term exposure to harmful asbestos fibers, as well as fumes from solvents and paints.
To tackle these challenges, the automotive sector can effectively use impactful animation videos to demonstrate on-demand driver support, safety guidelines for safe driving, and general safety measures. Animation can be used to portray critical tasks such as working alone, driving in the rain (or under wet conditions), and adhering to Standard Operating Procedures (SOPs).
Animation is a powerful tool in the automotive industry, offering an engaging and dynamic way to communicate essential safety information. It allows for the realistic depiction of impossible events, as well as the visualization of critical scenarios that may not always be possible to observe directly. By creatively modifying real-life events, animation can provide valuable insights into events that have never occurred but are essential for safety training.
One of the key benefits of animation in safety training is its role in showcasing safety solutions that rely on administrative controls. This includes procedures, training, supervision, and monitoring to ensure their effectiveness. These efforts require constant attention to maintain safety standards and achieve long-term success.
The automotive industry has experienced rapid developments in recent years and is a key driver of India’s "Make in India" initiative. The government projects that the passenger vehicle market will reach 9.4 million units by 2026. As road fatalities now lead the list of accidental deaths in India, surpassing other causes such as drowning, fire, rail, and air mishaps, vehicle safety has become a pressing issue. In response, major vehicle-producing countries and third-party agencies have introduced vehicle safety rating systems to encourage manufacturers to optimize safety levels and share critical test results with consumers.
Vehicle manufacturers are continuously looking for cost-effective ways to meet various safety standards, but delays in gathering and disseminating safety information—along with a shortage of qualified professionals—are significant barriers to progress.
Benefits of Animation in the Automotive Industry
The modern automotive industry has made tremendous strides in safety features, including airbags, Anti-lock Braking Systems (ABS), speed limit indicators, crash sensors, and crumple zones. At the SIAM annual convention, the government announced that Advanced Driver Assistance Systems (ADAS) would become mandatory for all vehicles by 2022. ADAS technologies, such as Autonomous Emergency Braking (AEB) and Lane-Keeping Assistance (LKA), are already preventing accidents by taking over critical safety functions like steering and braking when necessary.
In this context, animation videos play a crucial role in demonstrating these technologies and showing scenarios that are difficult or impossible to recreate in real life. Safety animations can depict various emergency situations, educate employees on safety measures, and allow them to visualize potential risks, making the training process far more effective and interactive.
The combination of audio and visual elements in animation makes it easier for users to understand and retain safety knowledge. This leads to more effective training and greater engagement with safety protocols.
Implementing safety animation videos has several significant benefits for the automotive industry, including:
- Increased productivity
- Reduced downtime due to safety issues and injury-related absenteeism
- Improved morale and teamwork
- Avoidance of injury-related costs
- Prevention of legal action or penalties for non-compliance
Through safety animation videos, workers and drivers receive training on various safety features in a subtle, engaging, and highly effective manner.
Conclusion
Animated safety videos offer a far more interactive and impactful training experience than conventional methods. By bringing safety scenarios to life, animation enhances the effectiveness of safety training programs, making them more memorable and easier to understand. Animation serves as a central tool for conveying stories, ideas, and emotions, providing a unique and simple way to communicate complex safety concepts.
For more information about how animation can improve safety training in the automotive industry, visit Core EHS Safety Animation.